PARALEGENT · DESIGN SYSTEM V2·2026 · "THE BRIEF"

The complete
A–Z handbook for
paralegent.ai.

Foundations, components, patterns, page templates, audience psychology, competitor audit, and the anti-patterns we refuse. Built for senior in-house counsel who buy outcomes, not tools.

Sections
10
Components
25+
Page templates
9
Live pages
52
01·Manifesto

The site documents facts. It does not perform them.

Paralegent's website should feel like a research-grade due-diligence brief that happens to be a website. Editorial discipline. Generous whitespace. Oversized confident typography. Hairline geometry instead of pillow shadows. Bento where data invites scanning; linear scrollytelling where narrative invites depth. Motion is rare and meaningful.

WHAT V2 REJECTS
  • AI startup gradients. No purple meshes, no glassmorphism, no chatbot iconography. Every other AI startup has them; they signal "me-too".
  • Soft pillow SaaS UI. No 16-px-radius cards floating with 24-px shadows. Reads as 2018.
  • Pure brutalism. Brutalism fails for enterprise legal. We use neo-brutalist moves — sharp borders, oversized type, asymmetric grids — within editorial restraint.
WHAT V2 COMMITS TO
  • Editorial typography first. Type carries the brand more than any other element. Inter 700 UPPERCASE at display sizes; Inter 300 Light for body. Heavy/light contrast is the editorial signature.
  • Geometry over decoration. Borders, dot grids, mono labels — nothing ornamental. Every visual element documents a fact.
  • One kinetic moment per page. Either the H1 morph or a sticky scrollytell. Never both. Motion budget < 400ms per visible viewport.
02·Foundations

Six locked layers. All else cascades.

Color, typography, spacing, radius, elevation, and motion are tokenized at the root. No raw hex, no magic numbers, no orphan fonts. Adding to any of these requires founder sign-off.

02.1 — Color palette

Five brand tokens carry the system. GREEN/ORANGE/RED tier colors live separately for the 3-tier risk classification. The palette is unchanged from V1 — only the way we use it changed.

primary
#FF4800
CTAs · accents · focus rings · footnote underlines · comparison column
secondary
#042729
Hero · dark CTA · dark tile · brand scene
cream
#FCFCFA
Default body · alt section bg
peach
#FCDED2
Tile bg · soft variant
background
#FFFFFF
Tiles needing lift · hero default
foreground
#1F1F1F
All body text · 2px editorial borders
green · favorable
#16A34A
GREEN tier · check marks
red · unacceptable
#DC2626
RED tier · errors
USAGE RULES → CREAM > WHITE (default body) · TEAL = PUNCTUATION (3 zones max) · ORANGE = SYSTEM COLOR (not just CTA) · GREEN/ORANGE/RED ALWAYS CARRY ICON + TEXT LABEL (WCAG 1.4.1)

02.2 — Typography

One family, two cuts. Inter at weight 700 for display + labels (UPPERCASE, 1.5px tracking — the "machined" voice). Inter Light at weight 300 for body + secondary copy (sentence case — the "engineered" voice). The contrast between heavy display and light body is the editorial signature.

DISPLAY · INTER 700
Aa

UPPERCASE. Tight tracking. The "stamped" voice — engineering precision.

BODY · INTER 300
Aa

Light weight. Sentence case. The "engineered" voice — never bombastic.

LABEL · INTER 700 · 1.5PX
Aa

UPPERCASE with 1.5px tracking. The "machined" feel for buttons and labels.

text-mega
INTER 700 · 112PX · UPPERCASE
Mega · 112
text-display
INTER 700 · 80PX · UPPERCASE
Display · 80
text-h1
INTER 700 · 56PX · UPPERCASE
Heading 1 · 56
text-h2
INTER 700 · 40PX · UPPERCASE
Heading 2 · 40
text-h3
INTER 700 · 24PX · SENTENCE
Heading 3 · 24 · Inter 700 · sentence case
text-lead
INTER 300 · 18PX
Lead · 18 / Light. Used for hero subtitles and BLUF — the 20-25 word claim immediately after H1.
text-body
INTER 300 · 16PX · 1.5 LH
Body · 16 / Light / 1.5. Constrained to a 60-72 character measure (max-width 680px). Body text never spans the full container width on desktop. Light weight is non-negotiable — bumping body to 400 makes the page feel marketing-bombastic.
text-mono
INTER 700 · 12PX · 1.5PX TRACKING
LABEL · INTER 700 · UPPERCASE · 1.5PX TRACKING

02.3 — Spacing

Editorial wide-step scale. Removes mid-values from V1's Tailwind default. If you reach for a missing one, pick the next bigger or smaller.

--s1
4px
--s2
8px
--s4
16px
--s6
24px
--s10
40px
--s16
64px
--s24
96px
--s36
144px
--s50
200px

02.4 — Radius

Most surfaces are sharp or 4-pixel. Cards 8-pixel. Pill radius reserved for the P mark and dots. Soft 16-24px curves are gone.

SHARP · 0PX

Bento tiles · comparison cells · spec sheet

SOFT · 4PX

Buttons · inputs · badges

CARD · 8PX

Article cards · modals

02.5 — Elevation ladder

Borders carry hierarchy. Shadows appear only on hover and modals. Shadow color is teal-tinted (rgba(4,39,41,0.08–0.16)) — never pure black.

L1 · HAIRLINE
RESTING CARD
L2 · EDGE
ACTIVE / SELECTED
L3 · HOVER
LIFT + TINTED SHADOW
L4 · OVERLAY
MODAL · OVERLAY

02.6 — Motion language

Three signature motions per system, never more than one per page. Default duration 200ms ease-out. Mode-shift 300ms. All motion respects prefers-reduced-motion.

SIGNATURE

Letter-stamp reveal

Hero H1 only. Each word fades + rises 8px in sequence (60ms stagger), then settles. Calls back to BMW M's "stamped" display voice without animation noise.

SIGNATURE

Mask reveal

H2 and big stats only. clip-path: inset(0 0 100% 0)inset(0 0 0% 0) over 700ms.

SIGNATURE

Hairline draw-on

stroke-dasharray animation 0 → full on tile borders when entering viewport. 500ms.

MICRO

Chevron translate

Button hover. → slides right 4px (200ms).

MICRO

Tile elevation lift

Hover. 2px translate-y + shadow fade in (200ms).

MICRO

Footnote underline

Hover. 1px line draws left-to-right under cited text (250ms).

03·Components

Atoms first. Composites cascade.

Three layers, in dependency order. Primitives never depend on composites. Composites never depend on page sections. Eight atoms, twelve molecules.

03.1 — Buttons

Three tiers, no more. Rectangular 4px radius. Inter 700 ALL-CAPS labels. chevron translates 4px on hover.

TIERS
SIZES · 40 / 48 / 56 · TOUCH ≥44PX
SIX STATES

03.2 — IconBlock

Replaces V1's peach-circle IconBox. A 64×64 square with a Inter 700 numeral. The numeral itself is the icon.

01

Upload your rulebook

PDF or DOCX · 4-8 hrs · once

02

Open the contract in Word

Sidebar · 15-20 sec match

03

Get GREEN/ORANGE/RED

Rationale · suggested revision · confidence

03.3 — Badges & tier markers

3-TIER · ALWAYS UPPERCASE · WCAG 1.4.1
● GREEN · Standard ● ORANGE · Conditional ● RED · Unacceptable

03.4 — Eyebrow / label

01·Section eyebrow with primary rule
RULEBOOK · 01 — STANDALONE EYEBROW WITH MIDDLE-DOT NUMERAL

03.5 — Tile · the bento unit

Four sizes (1×1 · 2×1 · 1×2 · 2×2). Four tones (default · peach · dark · primary). 16/24px gap. Sharp corners, 1px border. Hover: 2px lift + teal-tinted shadow.

2×2 · ANCHOR · PEACH
30 hrs
30 min
CLIENT BENCHMARK · 2026-Q1
1×1 · DEFAULT
18+
SPECIALISTS
1×1 · PRIMARY
Your cloud.
Your data.
AZURE · AWS · GCP
2×1 · DARK · QUOTE
"Reviewing an MSA went from a Friday-night sprint to a 30-minute sanity check."
— GENERAL COUNSEL · MID-MARKET MFG
1×1 · DEFAULT
152
DAY SLA

03.6 — Form input

We'll never share this. Demo only.

03.7 — Footnote citation

Paralegent reviews an 80-page master agreement in 30 minutes¹. Deployed in your cloud. Your data does not leave.


¹ 80-page MSA · client benchmark · 2026-Q1 · manual baseline 30 hrs across 1-2 senior associates

03.8 — Mock document, rulebook, specialists

Three "show-don't-tell" components used in walkthrough sections. They demonstrate the product in concrete terms without screenshots.

MOCK RULEBOOK
EXTRACTED · 6 OF 124 TERMS
Limitation of LiabilityRED · CAP < FEES
Indemnification (mutual)GREEN · STANDARD
Auto-renewal · 1 yearORANGE · CONDITIONAL
Governing law · NYGREEN · STANDARD
MOCK SPECIALISTS
LIABILITY
INDEMNITY
IP RIGHTS
DATA PRIVACY
TERMINATION
CONFIDENTIAL
WARRANTIES
PAYMENT
DISPUTE RES.
+9 MORE
ORCHESTRATOR
MULTI-AGENT
MOCK DOCUMENT
VENDOR_DRAFT.DOCX 84%
9. Limitation of Liability

Liability shall not exceed USD 50,000 or 3 mo fees.

14. Governing Law

Governed by the laws of New York.

12. Termination

Shall automatically renew for one-year terms.

04·Patterns

Composites in their context. Five-zone composition.

V1 enforced a strict 12-section linear sequence. V2 swaps to a five-zone composition that combines narrative spine with bento variety. Each zone is a recognizable shape; users can scan or read.

04.1 — Homepage structure · 14 sections · 9 zones

Validated buyer-journey curve: Recognition → Identification → Thesis → Mechanics → Architecture → Differentiation → Outcome → Answers → Closer. Each section is sequentially numbered (00-13) and lives inside one of nine themed zones.

00 · IHero · Recognition zone · 5-second value prop · BLUF · 2 CTAs (Demo + Video overview) · meta strip · right-side product visualWHITE · FULL-BLEED
01 · IIFor your role · Identification zone · 5-tab role-deep (GC / CFO / CIO / CPO / Legal Ops) · custom features per roleWHITE
02 · IIIThe Brief · Thesis zone · 5-tile bento · anchor 2×2 + dark quote 2×1 + primary 1×1 + 2× default 1×1CREAM
03 · IV.1Workflow · Mechanics abstract · 3 horizontal steps with primary arrow connectors · SVG iconsWHITE
04 · IV.2Inside the Word Add-in · Mechanics cinematic · large product mockup with title bar + ribbon + Paralegent panel · 3 annotation cardsCREAM
05 · IV.3Document walkthrough · Mechanics technical · sticky scrollytelling · 3 numbered steps with mock rulebook + specialists + redlineWHITE
06 · V.1Built on · Architecture · tech stack strip · 6 partner logos (Word · Azure · AWS · Vertex · Anthropic · OpenAI)CREAM
07 · V.2Security & data sovereignty · Architecture · 6-row cloud diagram + 4 pillars + 4-stat strip · "data does not leave"TEAL · DARK
08 · VI.1Spec sheet · Differentiation · comparison table · Paralegent column primary tinted · 10 rows · vs Generic AI / Standard SaaS / ManualCREAM
09 · VI.2Pull quote · Positioning · oversized Inter 700 UPPERCASE transitionWHITE
10 · VII.1Outcome timeline · 3 cards · Week 02 sandbox / Week 10 production / Quarter on steady-stateCREAM
11 · VII.2Built by · Cognilium credibility strip · 4 mono numerals · 100+ projects · 96% CSAT · 99.9% uptimeWHITE
12 · VIIIFAQ · Answers · always open · numbered 01-10 · 60-180 words per answer · FAQPage JSON-LDCREAM
13 · IXCloser · Dark CTA · white logo · "Bring the brief to your next master agreement" · Request a demoTEAL · DARK
FOOTERV2 footer mirroring actual-site · 5 cols + social + centered logo + legal + founder attribution + last updatedTEAL
SCENEBrand scene tableau · animated stick-figure tableau · BEFORE / PARALEGENT / AFTERTEAL · DARK

04.2 — Header pattern

SPLIT STICKY · 56-72PX · BACKDROP-BLUR
Paralegent AI
≡ Menu

Wordmark left · Menu trigger + DEMO button right · No center nav. Clicking MENU reveals a full-bleed teal grid menu.

04.3 — Pull quote pattern

INTER 700 · UPPERCASE
Most legal AI is a chatbot in a robe. Paralegent is an accelerator that runs in your cloud, against your rulebook, beside the lawyer who is already reading the contract.
— PARALEGENT POSITIONING · §0

04.4 — Always-open FAQ pattern

NUMBERED · NO ACCORDION · AEO-OPTIMIZED
01
Is Paralegent SaaS?
No. Paralegent is a production AI accelerator — a one-time license plus engineering implementation by a 3-4 engineer pod over 8-10 weeks.
02
Where does our data live?
In your cloud. Customer data never leaves your environment. The implementation pod stands up the entire stack inside your account.

Why no accordion: AI search engines (Perplexity, Google AI Overview, Claude, OpenAI) often skip collapsed answers. Always-open guarantees verbatim extraction.

04.5 — Spec-sheet comparison pattern

PARALEGENT COL · PRIMARY EDGE + TINT
ParalegentGeneric AI toolsStandard SaaSManual
Deployed in your cloud Azure / AWS / GCP Vendor-hosted Vendor-hosted
Time on 80-page MSA30 MIN1-3 hrs1-2 hrs30 hrs
Specialists18+ ORCHESTRATED1 generalist1 per template1-4 reviewers
Confidence scoring Per redlineImplicit

04.6 — Brand scene tableau (footer / menu)

The contract review burden — and how Paralegent lifts it.FROM 30 HRS · TO 30 MIN

04.7 — Role-deep tabbed pattern

Identification zone. Five tabs across the top (GC · CFO · CIO · CPO · Legal Ops). Click switches the panel below. Each panel: persona meta + pain point (peach card) on the left; 4 numbered features with mono tags on the right.

SECTION 01 · ROLE-DEEP
01
General Counsel
02
CFO
03
CIO
04
CPO / Procurement
05
Legal Operations
01 · GENERAL COUNSEL

Defensible oversight, not another tool to learn.

Paralegent gives you supervisory leverage. Routine clauses scored before they reach your desk; only exceptions land in your queue.

PAIN POINT40-60% of attorney time on review. CFO pressure to "do more with less".
A
Defensible audit trail
Rationale + rulebook citation + confidence per redline.
B
Exception-only queue
GREEN passes. ORANGE escalates. RED needs you.
C
Outside-counsel reduction
30 hrs → 30 min. Outside hours preserved for strategy.

04.8 — Workflow diagram pattern

Mechanics zone, abstract. Three horizontal step cards with 2px foreground borders. Primary-orange arrow connectors between them. Each step: 56px numeral block + meta + Inter 700 UPPERCASE title + SVG icon panel + body + mono time-stat.

SECTION 03 · WORKFLOW
01
RULEBOOK · ONE-TIME
Ingest your rulebook.
[ ICON ]
PDF/DOCX · 80-150 terms.
⏱ 4-8 HRS
02
MATCHING
Match clauses semantically.
[ ICON · DOT NETWORK ]
1,536-dim vector match.
⏱ 15-20 SEC
03
REDLINE
Specialists score & redline.
[ ICON · DOC W/ MARKS ]
GREEN/ORANGE/RED + confidence.
⏱ 2-8 MIN · 40-50

04.9 — Tech stack strip pattern · "Built on"

Architecture zone. 6-tile row with real partner SVG logos at 32px height. Each tile: 1px border, hover lift + border darken. Mono caption below logo. Section eyebrow says "BUILT ON" — never "PARTNERS" (avoids fake-trust signal).

SECTION 06 · BUILT ON
06 · BUILT ON

Standards-based. LLM-agnostic.

Word
Azure
AWS
Vertex
Anthropic
OpenAI

04.10 — Inside the Word Add-in pattern · cinematic mockup

Mechanics zone, cinematic. Full Word UI — title bar (mac dots), ribbon (with "Paralegent" tab active), toolbar (rulebook + redline count + confidence + specialists), document body with GREEN/ORANGE/RED highlights, sidebar with specialist cards (confidence per redline) + Insert/Customize/Reject actions. Three annotation cards underneath label A/B/C the parts.

SECTION 04 · WORD ADD-IN
VENDOR_AGREEMENT.docx — Microsoft Word
Home
Insert
Review
Paralegent
▸ Review ContractRulebook: Acme MSA v4.2Redlines: 42● Live
9. Limitation of Liability

Vendor's total aggregate liability shall not exceed USD 50,000 or fees in prior 3 months.

12. Term and Termination

This Agreement shall automatically renew for one-year terms.

14. Governing Law

Governed by the laws of New York.

§9 LIABILITY92%
RED · UNACCEPTABLE
Cap below 12mo fees. Suggest USD 1M floor.
§12 TERM88%
ORANGE · CONDITIONAL
Notice <60d. Extend to 60d.
§14 GOV LAW99%
GREEN · STANDARD
Matches rulebook §GL-01.

04.11 — Security & data sovereignty pattern

Architecture zone. Dark teal background with dot grid. 6-row cloud architecture diagram (Data sits / Compute runs / Storage lives / LLM calls / Network egress / Access owned by) on the left, 4 security pillars on the right. 4-stat strip at the bottom.

SECTION 07 · SECURITY · DARK TEAL
DATA · SITS
In your cloud only.
COMPUTE · RUNS
Lambda · Functions. Inside your VPC.
LLM · CALLS
Azure OpenAI · Bedrock · Vertex.
EGRESS
None outbound. Zero exfil.
01 · DATA SOVEREIGNTY
Data never leaves your cloud.
02 · IDENTITY
Your IdP. Your audit log.
03 · ENCRYPTION
Your keys. CMK / BYOK.

04.12 — Outcome timeline pattern

Outcome zone. Three milestone cards horizontal: Week 02 (sandbox demo) · Week 10 (in production) · Quarter on (steady state). The third card uses peach background to mark "the destination". Each card: mono milestone label + Inter 700 UPPERCASE milestone phrase + 4 bullet points + mono meta tag.

SECTION 10 · OUTCOME
WEEK 02 · SANDBOX
First real redlines.
● Reference rulebook · 40-50 redlines · validated
WEEK 10 · PRODUCTION
Your rulebook live.
● 80-150 terms · M365 deployed · GREEN/ORANGE/RED
QUARTER ON
The 30-min review is normal.
● 30 hrs → 30 min · 15-day → 2-day SLA

04.13 — Cognilium credibility strip

Outcome zone, borrowed authority. Slim strip with "Built by → Cognilium AI" framing on the left + 4 mono numerals on the right (100+ projects · 50+ GenAI deployments · 96% CSAT · 99.9% uptime). Each numeral is a vertical bar with primary-colored 2px left border.

SECTION 11 · BUILT BY
→ BUILT BY
A portfolio product of Cognilium AI.
EST. 2019 · DUBAI · APPLIED-AI ENGINEERING
100+
Projects
50+
GenAI deploys
96%
CSAT
99.9%
Uptime

04.14 — Footer V2 pattern · mirrors actual site

Closer zone. Dark teal with dot grid. 5 link columns (Product · Solutions · Resources · Company · Partners) → centered social icons row → centered Paralegent AI logo (white-text SVG) → mono copyright "© 2026 Paralegent AI · Built by Cognilium AI" → legal links (Terms / Privacy / Security) → founder attribution row with avatar + name + role + bio + social → mono "Last updated" stamp. Mirrors `Footer.tsx` actual site structure.

FOOTER V2
PRODUCT
Contract review
Rulebook
18+ AI Specialists
SOLUTIONS
Law firms
In-house legal
Procurement
RESOURCES
Blog
FAQ
Whitepaper
COMPANY
About
Team
Careers
PARTNERS
Microsoft 365
Azure · AWS · GCP
Cognilium AI
in
X
YT
M
Paralegent AI
© 2026 PARALEGENT AI · BUILT BY COGNILIUM AI
TERMS · PRIVACY · SECURITY

04.15 — Form input pattern

48-px height. 4-px radius. 1-px border default → 2-px on focus + 3-px primary-tinted ring. Label above (mono uppercase 11px). Real-example placeholder (not "Enter your email"). Helper text below as mono caption ("We'll never share this. Demo only."). Errors: red border + helper text below input, never error-color on label (screen-readers read label).

FORM · DEMO
We'll never share this. Demo only.
05·Page templates

Nine templates. 52 live pages.

Each template is a wireframe-grade rhythm — the section sequence and word/data targets that make a page-type recognisable. Solutions area: 1 template × 16 pages. Compare area: 1 template × 5 pages. Product area has the most variation.

05.1 · HOME · "/"

Pillar · 2,500-3,500 words · 19+ data points

Five-zone composition with brand scene below the footer. Gold standard.

01Kinetic Hero · H1 + BLUF + product visual right
02The Brief bento · 5 tiles
03Workflow · 3 steps
04Tech stack · "Built on"
05Walkthrough · sticky scrolly
06Spec sheet comparison
07Pull quote
08FAQ · 10 questions
09Dark CTA
10Editorial footer
11Brand scene tableau
05.2 · PRODUCT DETAIL · "/product/[slug]"

Feature deep-dive · 1,800-2,500 words

10 pages: contract-review, rulebook, ai-specialists, redlines, word-addin, integrations, integrations/clm, integrations/cloud, integrations/microsoft-365.

01PageHero · feature-specific
02Review experience · 3 ZigzagFeature
03Impact statement · big stat
04Use cases · 3 numbered cards
05Classification · 3 ClassificationCards
06ComparisonTable · 4-col
07Transformation · BoldLeadList 5 + CitationBlock
08ExploreMore
09DarkCTA
10FAQ · 10
05.3 · SOLUTION · "/solutions/[role]"

Persona-led · 1,800-2,200 words · 16 pages

general-counsel · legal-ops · law-firms · procurement · in-house-legal · enterprise · mid-market · small-business · commercial-contracts · ndas · vendor-agreements · sales · hr · security · contract-review.

01PageHero · left text + right persona image
02The reality · FeatureStrip 3 (pain)
03How Paralegent helps · 3 ZigzagFeature
04Big statement · 30 hrs → 30 min
05Before / after · ComparisonTable 8-row
06What changes · BoldLeadList 5 + CitationBlock
07ExploreMore
08DarkCTA
09FAQ · 10
05.4 · COMPARE · "/compare/vs-[competitor]"

Table-led · 1,200-1,800 words · 5 pages

vs-manual · vs-spellbook · vs-chatgpt · vs-harvey · vs-legalon. Spec sheet at top of fold.

01PageHero · "vs" framing
02Spec sheet at top · 10 rows
03Why enterprise teams choose · BoldLeadList 5 + CitationBlock
04Evaluation guide · 5 NumberedSteps
05FAQ · 10 (anti-FUD)
06ExploreMore
07DarkCTA
05.5 · DEMO · "/demo"

Form-led · 800-1,200 words · highest CRO priority

Form above the fold. Two-step (interest → details). Trust signal in view of submit.

01Hero + Form · 2-col · video left, form right
02What you'll see · BoldLeadList 6
03How demo works · 3 NumberedSteps + ComparisonTable
04Why book · Body + CitationBlock
05FAQ · 10
06ExploreMore
05.6 · RESOURCE ARTICLE · "/resources/blog/[slug]"

Editorial · 1,500-3,000 words · single-column

Strapi-driven (5-min ISR). Editorial column with 680px text measure. Sidenotes for citations.

01Article hero · title + author + date + reading time
02Lead paragraph · 25-35 words · BLUF
03TOC · sticky · auto-generated from H2s
04Body · H2 every 300-400 words · sidenote citations
05CitationBlock · pull-quote
06Article-end FAQ · 5 questions
07Related · 3 BlogCard
08DarkCTA
05.7 · FAQ MASTER · "/faq"

Reference · 30+ questions across categories

All questions always-open. Categorized. FAQPage JSON-LD.

01PageHero · "Everything you'd ask"
02Product & features · 6 questions
03CitationBlock
04Rulebook system · 5 questions
05AI Specialists · 9 questions
06CitationBlock
07Security & data · 5 questions
08Implementation & pricing · 5 questions
09ExploreMore
10DarkCTA
05.8 · 404 · "/not-found"

Recovery page · keep them in the funnel

Minimalist V2 treatment. No gradient backgrounds — dot-grid + oversized 404 in Inter 700.

01Mega "404" · Inter 700 · 144px · UPPERCASE with primary "LOST" accent
02"Let's get you somewhere useful" · 3 quick links
03Popular pages · 6 link tiles
04Fun stats · "While you're here..."
05DarkCTA · "Or just request a demo"
05.9 · LEGAL · "/legal/[privacy|terms|security]"

Plain-English compliance · 3 pages

Legal team owns copy. Design layer applies V2 treatment: editorial 680px column, mono section labels, BoldLeadList for enumerated rights.

01PageHero · effective date · last reviewed
02Introduction · plain English · 1-2 paragraphs
03Data collection · BoldLeadList 7
04How we use · BoldLeadList 9
05CitationBlock · key commitment
06Your rights · BoldLeadList 8
07Security measures · prose
08FAQ · 5
09DarkCTA
06·Audience psychology

Five personas. One 2026 buyer shift.

Senior in-house counsel at $200M+ revenue companies are time-poor, read-skeptical, and risk-averse. The 2026 procurement shift: they buy outcomes, not tools. Every page move below is a direct response to documented buyer behavior — Bloomberg Law's 2026 GC trend report, Law.com legal tech buyer research, and Wynter's vendor-discovery study (84% now use AI tools to evaluate vendors).

06.1 — The five personas

PRIMARY · ECONOMIC + TECHNICAL DECIDER
General Counsel
Pain: 40-60% of attorney time on review. CFO pressure to "do more with less". 89% in-house counsel dissatisfied with status quo.
Move: Lead with 30 hrs → 30 min. Show defensibility (rationale + confidence + audit). "Customer data does not leave your cloud" near every CTA.
ECONOMIC BUYER
Chief Financial Officer
Pain: Outside counsel costs ($100K+/month for 4-5 attorneys). Wants ROI in months, not years.
Move: Implementation pod is fixed-scope. License one-time. Outside-counsel hours saved = ROI line item. Avoid published per-seat numbers.
TECHNICAL VETO
Chief Information Officer
Pain: SaaS sprawl, vendor lock-in (Dioptra→Icertis, Evisort→Workday). Data sovereignty mandates.
Move: Deploy in your cloud is the headline architecture. LLM-agnostic (Azure OpenAI / Bedrock / Vertex). LangGraph + Google ADK as standards.
CHAMPION
CPO / Procurement Lead
Pain: Vendor contract review is the bottleneck. RFPs, MSAs, SOWs all need legal sign-off.
Move: Solutions/procurement page leads with vendor agreements + sub-contract validation. Cross-validation with master = killer feature.
INTERNAL CHAMPION · INFLUENCER
Legal Operations Lead
Pain: Owns tools/process. Career-builder if Paralegent succeeds; career-ender if it fails.
Move: Solutions/legal-ops page leads with implementation pod, change management, before/after metrics dashboards.
EVALUATOR · BLOCKER POTENTIAL
Senior In-House Attorney
Pain: "AI will replace me" anxiety. Quality skepticism. Has evaluated other AI legal tools.
Move: "Lawyer supervises exceptions, AI handles routine volume." Word-native = no new tool to learn. Confidence score + rationale visible per redline.

06.2 — The 2026 procurement shift

Three documented shifts in how senior in-house counsel evaluate AI legal tech in 2026. Every Paralegent page should reflect these.

SHIFT 01

Outcome over tool

"The buyer purchases the outcome: contracts reviewed, intake triaged, NDAs turned around. The routine volume does not reach a lawyer's desk." — Artificial Lawyer, 2026

→ HEADLINE = OUTCOME · NOT FEATURE
SHIFT 02

Defensibility

"GCs assess AI on whether design, training and governance support defensible legal workflows." — Bloomberg Law, 2026

→ EVERY REDLINE: RATIONALE + CITATION + CONFIDENCE
SHIFT 03

Risk alignment

"Procurement conversations centering on risk alignment: ethical duties, confidentiality, explainability." — Bloomberg Law, 2026

→ DATA SOVEREIGNTY · WORD-NATIVE · 18+ SPECIALISTS

06.3 — Cognitive biases (used / refused)

USED ETHICALLY
  • Anchoring — Lead with "30 hr → 30 min"
  • Authority — Cognilium 100+ projects · 96% CSAT · 99.9% uptime
  • Specificity — 18+ · 1,536 · 15-20s · 2-8 min
  • Loss aversion — "Don't lose 40-60% of attorney time"
  • Commitment — Two-step demo form (interest → details)
  • Curiosity gap — ExploreMore "→ Inside the rulebook" hooks
  • Cognitive fluency — Plain English · short sentences
REFUSED · DARK PATTERNS
  • Fake countdown timers — FTC violation; trust erosion
  • "X people viewing now" — manufactured social proof = lying
  • Confirmshaming — "No, I don't want to save time"
  • Pre-checked consent — illegal under GDPR/CPRA 2026
  • Bait-and-switch CTAs — "Free trial" → demo flow
  • Modal pop-ups within 5s — conversion killer + AI bot blocker
  • "Trusted by X companies" with no logos — refused until real customers
07·Voice & vocabulary

Locked vocabulary. Documented voice.

Confident, technical, calm. Active voice, present tense. Concrete numbers over adjectives. Short sentences (≤18 words). Future-tense promises forbidden. The vocabulary below is brand identity — not preferences.

ALWAYS USE
  • rulebook — never "playbook" for our product
  • accelerator · production AI accelerator
  • 18+ AI Specialists · with the +
  • GREEN / ORANGE / RED · uppercase always
  • deploy in your cloud · never "hosted"
  • Request a Demo · every CTA
  • Word-Native AI Review · hyphenated
  • Multi-Agent Orchestration
  • Compliance Explanations
  • 3-Tier Risk Classification
NEVER USE
  • SaaS · subscription · monthly · per-seat
  • hosted · "our cloud" · "our servers"
  • platform (use "accelerator")
  • free trial · sign up · try it free
  • playbook for OUR product (use "rulebook")
  • revolutionizing · next-generation · cutting-edge
  • seamless · unleash · empower
  • trusted by X companies · until real logos
  • 312% ROI · 90% accuracy · $99/month — RETRACTED

07.1 — V1 vs V2 voice diff

MoveV1 voiceV2 voice
Hero subtitle"Paralegent AI is the production AI accelerator that reviews master agreements in 30 minutes — deployed in your cloud.""Paralegent reviews an 80-page master agreement in 30 minutes¹. Deployed in your cloud. Your data does not leave."
Feature description"Our rulebook system learns your preferred clauses with deep contextual understanding.""One rulebook upload. 80-150 terms learned. Every clause from then on, scored against your standard."
FAQ opener"Great question! Paralegent handles your existing rulebook by...""Yes. Paralegent ingests your rulebook once — PDF or DOCX, 80-150 terms — and processes it in 4-8 hours."
CTA label"Get Started" / "Sign Up" / "Try Free""Request a Demo" → /demo
Number style"30 hours to 30 minutes""30 hrs → 30 min¹" with footnote
08·Differentiation principles

Four wedges. One position.

Paralegent does not market against competitors. We position on four distinct wedges that, together, are the production-accelerator category. The wedges are own-cloud deployment + 18+ specialist orchestration + word-native review + always-open editorial design. Each wedge has a corresponding visual treatment in the V2 design system.

Wedge What others do Paralegent V2 design move Visual surface
Own-cloud deployment Vendor-hosted SaaS. Customer data leaves the customer environment. Production accelerator deployed inside customer Azure / AWS / GCP. Customer data never leaves. Section 07 Security · cloud architecture diagram · 4 pillars
Multi-agent orchestration Single generalist LLM. Free-form output. No specialist routing. 18+ specialist agents on LangGraph. Orchestrator routes per clause. Confidence per redline. Section 03 Workflow · Section 05 Walkthrough · mock specialists grid
Word-native review Web app. Lawyers learn a new tool. Adoption resistance. Office.js add-in inside Microsoft Word — desktop, web, Mac. Sidebar is the only new surface. Section 04 Inside the Word Add-in · cinematic mockup
Editorial transparency Accordion FAQ. Hidden answers. Manufactured social proof. Pricing pages. Always-open numbered FAQ. Footnoted claims. Real partner logos. No website pricing. Section 12 FAQ · footnote citation · spec sheet

08.1 — Industry design moves we adopted

FROM 2026 ENTERPRISE SAAS

Editorial restraint

2026's leading enterprise SaaS sites moved from "marketing UI" to publication-grade editorial. We pushed further with the BMW M-inspired Inter 700 UPPERCASE display + Inter 300 Light body — the heavy/light contrast is the editorial signature.

FROM 2026 LEGAL TECH

Product mockup over illustration

"Show, don't tell" — high-converting B2B sites use real product UI. We adopted a Word add-in cinematic mockup as our hero visual rather than generic AI illustration.

FROM 2026 GC RESEARCH

Visible rulebook anatomy

2026 GCs evaluate AI on defensibility. The rulebook deserves visibility equivalent to the product itself — hence the bento RULEBOOK tile and walkthrough Step 01 with mock terms.

08.2 — Industry design moves we explicitly rejected

REJECTED

Generic AI gradient hero

Most legal-AI sites use purple-blue mesh gradients in the hero. We use white with dot-grid. Differentiation by restraint signals authority.

REJECTED

Public pricing page

SaaS-style tier tables undermine the production-accelerator positioning. Custom per engagement = sales-led growth. Pricing surfaces in the demo.

REJECTED

Per-seat comparison

Per-seat-month framing undermines "production AI accelerator". We comparison-table by capability, cloud, specialist count, never seat price.

REJECTED

"Trusted by N companies"

Until real customer logos are approved, no fake social proof. Borrowed authority comes from Cognilium AI parent (100+ projects · 96% CSAT) instead.

REJECTED

Accordion FAQ

Hidden answers fail AEO — AI search engines often skip collapsed content. Numbered always-open FAQ guarantees verbatim extraction by Perplexity, Claude, Google AI Overview, OpenAI.

REJECTED

Pillow shadow + 16px radius cards

Reads as 2018 SaaS. V2 uses sharp 0/4/8px radii + hairline borders. Shadow appears only on hover; teal-tinted, not pure black.

09·Anti-patterns

What V2 will not do. Ever.

Side-by-side examples of common SaaS moves that look fine in isolation but undermine the editorial discipline of V2 — or worse, violate ethics, regulations, or accessibility.

BANNED · SOFT PILLOW CARD
Marshmallow card

24px radius, 24px-blur shadow.

Reads as 2018 SaaS. Pillow shadows on every card create visual noise.

V2 · HAIRLINE TILE
Editorial tile

0px radius, 1px hairline border.

Sharp edges + hairline borders carry hierarchy. Shadow only on hover.

BANNED · PILL CTA

Pill shape signals SaaS / B2C. "Get started for free" violates locked vocabulary (no free trial). Sentence case feels casual.

V2 · MONO RECTANGULAR

4-px radius. Mono ALL-CAPS label. Inter 700 "→" chevron. Locked vocabulary. Authority signal.

BANNED · ACCORDION FAQ
How does Paralegent handle our rulebook?

Hidden content fails AEO. AI engines often skip collapsed answers.

V2 · ALWAYS OPEN
01
How does Paralegent handle our rulebook?
Paralegent ingests your rulebook once...

Numbered, always open. AI engines extract verbatim. Visitors scan in seconds.

BANNED · COUNTDOWN
⏰ DEMO ENDS IN
02 : 14 : 36

Dark pattern. FTC violation in some regions. CPRA 2026 explicitly addresses fake urgency. Trust collapse.

V2 · REAL TIMELINE
SANDBOX DEMO
2 WEEKS
Real timeline. No artificial scarcity.

Honest framing. The buyer trusts what they can verify.

BANNED · FAKE LOGO BAR
TRUSTED BY 500+ COMPANIES

Generic claim with no real logos. Buyers verify on LinkedIn — false claims surface fast.

V2 · "BUILT ON"
BUILT ON

Real partner logos · "built on" framing · honest borrowed credibility.

10·Implementation

Migration in four phases. Owned changes.

10.1 — Phased migration plan

PHASE 0 · WEEK 1Tokens · update tailwind.config.ts with V2 spacing, radius, fonts, containerRISK: LOW
PHASE 1 · WEEK 2Primitives · rewrite Button, Card, Tile, IconBlock, EyebrowRISK: MED
PHASE 2 · WEEK 3Composites · SectionHeader, FAQ (always-open), ComparisonTable, Header (split sticky), FooterRISK: MED
PHASE 3 · WEEK 4-6Pages · home → product → solutions → compare → blogRISK: HIGH

10.2 — What stays / what goes

KEEP
  • · lib/data/statistics.ts
  • · lib/data/terminology.ts
  • · lib/data/founder.ts
  • · All copy in lib/data/* (V2 voice tweaks incremental)
  • · All routes (URLs stable for SEO)
  • · Schemas, robots.txt, llms.txt, IndexNow
  • · Color palette and logo
  • · Locked vocabulary
DELETE AFTER MIGRATION
  • · components/ui/IconBox.tsx (→ IconBlock)
  • · components/landing/ExploreMore.tsx (→ footer "Further reading")
  • · components/landing/StatsBar.tsx (→ Zone 2 tiles)
  • · public/*-hero-bg.png (V1 backgrounds replaced by dot-grid)
  • · font-black / sentence-case CTA labels
  • · Old shadow utility classes
  • · Center-aligned section eyebrows
  • · Per-page hero illustrations

10.3 — Iteration tiers (ownership)

TierExamplesApproval needed
TokenNew color · spacing · font · radiusFounder sign-off + tailwind.config.ts PR + MASTER-RULEBOOK update
ComponentNew Button variant · Card layout · Tile toneCode review + Storybook screenshot in PR
PatternNew section type · new FAQ format · new bento variantUpdate MASTER-RULEBOOK.md + announce in PR description
Page templateNew page-type rhythm · new IA branchFounder + product owner sign-off

10.4 — Hard checks before any merge

11·Responsive behavior

Four breakpoints. One grid.

Mobile-first scaling. Display headlines drop a tier at each breakpoint. Photography (and the brand-scene tableau) stays full-bleed at every width. Card grids reduce columns rather than scaling cards down.

Name Width Key changes
Mobile < 768px Hamburger nav · hero h1 80→48px · photo cards stack full-width · spec grid 1-up · footer 4 cols → 1.
Tablet 768–1024px Top nav tightens but stays horizontal · 2-up card grids · spec tables 2-up · footer 4 cols → 2.
Desktop 1024–1440px Full top-nav · 3-up card grids · 4-up spec grids · brand scene shows full panorama.
Wide > 1440px Same as desktop with more breathing room · max content 1440px centered · oversized footer wordmark scales freely.

11.1 — Device ladder

Six reference frames at scale (1:6). Each frame represents a real-world viewport our pages must render at. The ladder is the visual contract — components scale within these widths, never beyond.

375mobile
600small phone
768tablet
1024laptop
1280desktop
1440wide

11.2 — Touch targets

All interactive elements meet WCAG AAA (≥44 × 44px). Paralegent goes one step further: 48 × 48px minimum on every touchable surface.

11.3 — Collapsing strategy

What collapses, what stays full-bleed, and what reduces columns instead of scaling. The brand scene panorama scrolls horizontally on mobile rather than squashing.

11.4 — Image behaviour

Paralegent's website should feel like a research-grade due-diligence brief that happens to be a website. — V2 DESIGN MANIFESTO · §0