Retailers
Shops selling other people's products alongside their own, online and in a building.
01
Who this is for
- Multi-brand retailers with a shop and an online store
- Retailers listing on marketplaces as well as their own site
- Shops taking a catalogue online for the first time
02
What is different about this one
Stock exists in two places at once. Anything reading from only one of them will oversell, and the customer finds out before the system does.
The catalogue comes from suppliers, so product data arrives in someone else's format and has to be made consistent before it is worth publishing.
A promotion runs across the shop, the site and the marketplace listings on the same morning, or it runs as three different prices.
People search for the shop and for the brands it stocks. Those are different pages, and most sites only build the first one.
03
What I do here
6 of the full list, in the order they usually run.
- Website / Store / App BuildBusiness sites, B2B and B2C stores, and the web apps on top, with structured data and speed built in.
- Store ManagementAn online store run day to day: products and inventory, orders, customers, payments and shipping.
- SEO / AEO / GEO / E-E-A-TTechnical audits, Search Console read properly, schema and entity markup, and the E-E-A-T work behind a name.
- Campaign ManagementPaid campaigns set up and run on Google, Meta and wherever else the buyers are.
- Data ScrapingPublic data at scale turned into a clean dataset, with a receipt on every record so the source stays checkable.
- Social Media ManagementThe calendar, the copy, the visuals, the posting and the replies, in one voice across every platform.
Tell me what you sell
What you sell and where it sells now is enough to start from.
Start a conversation