Apparel and fashion brands
Clothing and footwear sold direct, where one product is thirty variants and the calendar moves in drops.
Who this is for
- Direct-to-consumer clothing and footwear labels
- Independent fashion brands running their own store
- Brands selling on their own site and a marketplace at the same time
What is different about this one
One product is a grid of sizes and colours, so the catalogue is variants before it is products, and a stock error arrives as a size nobody can buy rather than as an error.
The year runs on drops and seasons, so the site has to change on a date instead of whenever someone gets to it.
Returns are part of the model rather than an exception, which makes sizing information do more work than any other element on the page.
The ad account eats creative. One set of images does not last a season, and the shortage is production capacity, not ideas.
What I do here
8 of the full list, in the order they usually run.
- Website / Store / App BuildBusiness sites, B2B and B2C stores, and the web apps on top, with structured data and speed built in.
- Store ManagementAn online store run day to day: products and inventory, orders, customers, payments and shipping.
- Campaign ManagementPaid campaigns set up and run on Google, Meta and wherever else the buyers are.
- AI Content Creation / Ad CreativesArticles, posts, scripts, page copy and ad creatives, plus the system that publishes and syndicates them.
- Video Editing / Motion GraphicsMarketing and UGC video with the motion graphics that go with it, script through edit, sized per platform.
- Social Media ManagementThe calendar, the copy, the visuals, the posting and the replies, in one voice across every platform.
- Brand BuildingName, positioning and voice, the colour and type system written as code, and a rebrand shipped on live.
- SEO / AEO / GEO / E-E-A-TTechnical audits, Search Console read properly, schema and entity markup, and the E-E-A-T work behind a name.
Tell me what you sell
What you sell and where it sells now is enough to start from.
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