Solutions
The tools the work actually runs on. 23 of them, in the four groups they get used in.
What Build runs on2 tools
ShopifyStorefronts, themes, variants and the catalogue behind them
WordPressContent sites where an editor has to own the pages
What Content & media runs on5 tools
Premiere ProCuts, edits and the final grade
After EffectsMotion graphics and titling
HiggsfieldGenerated video for ad creativeElevenLabsVoice and narration
Veo 3Generated video from a written brief
What Paid ads runs on3 tools
Meta AdsFacebook and Instagram, creative-led
Google AdsSearch, shopping and demand capture
Microsoft AdsBing and the Microsoft audience network
What Measurement runs on3 tools
Google Search ConsoleWhat Google actually indexed, and which queries land
Bing Webmaster ToolsThe same for Bing, plus its AI performance reportGoogle AnalyticsWhat people did once they arrived
What Vibe coding runs on6 tools
Claude CodeThe primary one. Pair programmer, not autocomplete
CursorEditor-native edits across a whole repo
Codex CLIA second model on the same codebaseGemini CLILong-context reads over big repos
AntigravityAgent runs against a live projectVS CodeThe editor all of it plugs into
What Outbound runs on4 tools
ClayList building and enrichment
ApolloContact data and sequences
ApifyScraping the sources a list starts fromLinkedInProspecting and social selling
Tools I work in, not partners, clients or certifications. What I actually do with them.