AI and SaaS companies
Software companies that need the whole surface around the product, not only the product.
Who this is for
- AI companies with a product built and no motion around it
- SaaS teams where engineering is covered and go-to-market is not
- Founders who need one person across strategy, site, search and outbound
What is different about this one
The product is the easy part to explain and the hard part to be found for, because the words a buyer searches are rarely the words the product uses.
Search is two jobs now. The ten blue links, and the answer an engine writes without showing them.
Content compounds only when publishing is a system. When it depends on somebody remembering, it stops the first busy week.
Outbound and content usually sit with different people, and the message drifts between them until they are run from one place.
What I do here
8 of the full list, in the order they usually run.
- Startup To StartAn idea taken from first thought to a running business. Every service on this list except venture building, in one engagement.
- GTM StrategyThe route to market, decided before anything is spent. The buyer, the offer, the channels and the order.
- SEO / AEO / GEO / E-E-A-TTechnical audits, Search Console read properly, schema and entity markup, and the E-E-A-T work behind a name.
- Outbound EngineThe list, the named people on it, and the email and LinkedIn sequences that reach them.
- SaaS Platform DevelopmentDashboards, accounts and roles, and the data model underneath, built for how one organisation runs.
- AI Content Creation / Ad CreativesArticles, posts, scripts, page copy and ad creatives, plus the system that publishes and syndicates them.
- Website / Store / App BuildBusiness sites, B2B and B2C stores, and the web apps on top, with structured data and speed built in.
- Venture BuildingA new venture launched under an existing brand, or a company built from zero with the whole build inside it. No fundraising.
Where to check it
Tell me what you sell
What you sell and where it sells now is enough to start from.
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